Conventional Media or Digital?
While consumers have already developed lifestyle to spend substantial time on digital media, marketers in Japan still have inclination to opt for conventional media and consumer event marketing. As most media in Japan do not accept direct deal with advertisers, if you want to promote through conventional media, you would probably need to work with agencies having global network covering Japan.
Do Words get in the way?
Yes! not only words but cost is the primary road blocks preventing Small and Medium-sized Enterprise (SME) to enter Japan market. Biggest challenge facing SME planning to enter Japan market will be cost and language. Our team at Orchid are geared to provide you with solutions to resolve these road-blocks, and to quickly jump start your presence and sales in Japan market!